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Fit Fam
UI/UX, Branding Design
2022, ︎Hudson Lab Ventures
FitFam is family based platform and community for building active healthy habits together through customized challenges and connections.
Families are challenged by fun activities that incorporate everyone.
For each challenge completed, families earn in-app currency: Fitcoin.
Fitcoin can be used to redeem discounts, prizes, or large giveaways
Firstly, families will accpept personalized challenges, family challenges, based on what the family is interested in.
Since the user indicated they have a dog - she’s given a contextual challenge: Walking the dog ¼ of a mile as a family. They go out and walk the dog together, and the user’s phone senses that they have walked the required amount. They earn 20 fitcoins for completing the challenge
Rival Challenges allow families to face off with one another.
The user gets a notification from the app about the Von Schermer family already on the app. She receives a request from the parents, challenging the families to a dance-off.
Both videos are posted to the FitFam feed and community members have 24 hours to upvote videos. Whichever video receives the most upvotes within the 24-hour period, wins 50 FitCoins
The user gets a notification from the app about the Von Schermer family already on the app. She receives a request from the parents, challenging the families to a dance-off.
Both videos are posted to the FitFam feed and community members have 24 hours to upvote videos. Whichever video receives the most upvotes within the 24-hour period, wins 50 FitCoins
Community challenges are local, national, and global challenges that create and bring communities together. In this case the challenge is a community cleanup, with a completion reward of 80 FitCoins. The other reward for the family is a coupon to the pizzeria.
Families will become more active in their community, developed a stronger bond with their neighbors, earned real time rewards, and most importantly, they now enjoy active quality time together. The family is added to their community leaderboard and can watch their status rise as they complete challenges and gain FitCoins.
