Hope and Anchor

Branding
2021, Color+Surface

This is a branding project for a fictional interior decoration company called Hope & Anchor. The logo is inspired from latter and interior architecture tools and products. 

The shapes form H and A intersected with each other. Winter way and lemon yellow are two branding colors.

Besides the primary logo, an illustrative logo is developed. H and A are replaced by stool chair, floor lamp, latter, and light strip. The illustrative logo provides a welcoming and warm temperament of the store. 

Two signature patterns are designed with those two colors and are also produced as wall paper for sale.